Treat Local: The Medical Society of Metropolitan Portland, 1884 – 2020

Green poster with background map of Portland. Three black and white photos depict members speaking, holding a phone, and facing the camera. Title: "Treat Local: The Medical Society of Metropolitan Portland, 1884–2020. Exhibit from Historical Collections & Archives [website]."

Curated by Jordan Jedry and River Freemont, Archives Assistants. Last updated August 2022.

From 1884 to 2020, the Medical Society of Metropolitan Portland (MSMP) represented a community of physicians who strove to create “the best environment in which to care for patients.” Remembered fondly by former members for the spirit of collegiality fostered during the Society’s countless meetings and community events, the group strongly advocated for the development and provision of local modern healthcare services. In 1887, members of the Society also played an active role in the founding of the University of Oregon Medical School, demonstrating the Society’s early commitment to the advancement of regional medical care, which would continue over its 136-year history.

Drawing from the Medical Society of Metropolitan Portland records, this exhibit traces the local impact of the MSMP over its history through a showcase of the group’s most notable activities, including community health education programs, emergency medical services, disaster planning, and vaccination and disease awareness campaigns.

Medical Society of Metropolitan Portland: History and Introduction

The Portland Medical Society was founded on June 10, 1884 by seventeen physicians from across Portland and Multnomah County, with a mission to “cultivate harmony and kind feeling among members of the profession,” as well as to “promote the advancement of the medical and collateral services.” While the Society functioned primarily as a professional networking group for physicians across Multnomah County, the most important and lasting actions of the Society include their advocacy for equitable access to healthcare services, their involvement in community health education and vaccination/testing initiatives, and the organization of emergency services and disaster preparedness plans for the city of Portland.

Over the course of its history, the Society changed names several times, operating as the Portland Medical Society (1884–1904); the Portland and Multnomah County Medical Society (1904–1934); the Multnomah County Medical Society (1934–1994); and the Medical Society of Metropolitan Portland (1995–2020). The Society continued its work until the end of 2020, when it ceased operations amid administrative and financial impacts due in part to the COVID-19 pandemic.

First page of the Portland Medical Society constitution identifies the organization as "Portland Medical Society"
Portland Medical Society Constitution & By-laws, 1884. Medical Society of Metropolitan Portland records [2021-001]. The Society’s earliest known constitution and by-laws document was written only a few days after its founding in 1884.
A message from President Gilbert Prentiss Lee, M.D., highlights the importance of individual accomplishment and community involvement made by other notable Society members throughout its history.
President’s message about MCMS, Bulletin Vol. 18, No. 8, 1963 (page 18). Medical Society of Metropolitan Portland records [2021-001]. Full publication online via OHSU Digital Collections. A message from President Gilbert Prentiss Lee, M.D., highlights the importance of individual accomplishment and community involvement made by other notable Society members throughout its history.
Message in The Scribe announces MSMP is closing after 136 years
Society closing message, Scribe Vol. 38, No. 12, December 2020 (page 3). Medical Society of Metropolitan Portland records [2021-001]. Full publication online via OHSU Digital Collections. A gradual decline in membership, coupled with financial and administrative concerns arising from the COVID-19 pandemic, resulted in the Society’s closure in December 2020.

Community Health Education

MCMS Public Relations Committee Sponsors Weekly Radio Series, "Ask the Doctor"
“Ask a Doctor” sponsorship, Bulletin Vol. 15, No. 3, 1960 (page 23). Medical Society of Metropolitan Portland records [2021-001]. Full publication online via OHSU Digital Collections. Enthusiastic public reception of the “Ask the Doctor” series prompted one radio manager to state that the program’s success “has created more good will for the medical profession than had been hoped for when the public service series was first planned in 1962.”

From its earliest meetings, the Society centered collaborative health education as one of the most important benefits of membership. Each regular meeting included a presentation of contemporary medical research by an active member, who would then lead a post-presentation discussion on the chosen subject.

The notion of community health was the backbone of many early meetings and breakthrough policy discussions internally. These discussions led to initiatives for the benefit of the entire community during the mid-20th century. The Society sponsored a popular weekly radio series called “Ask the Doctor” in February 1960, featuring a panel of three physicians answer telephone questions from the live listening audience each Thursday evening. The program proved to be so successful and engaging that the number of phone calls made during each discussion often could not be handled entirely during each session!

During the 1980s, the Society also created a Tel-Med library of over 200 audio tapes that provided clear, concise, and medically accurate information at an eighth-grade level of understanding. This would prove to be one of the most popular public services programs offered by the Society; listeners could utilize the library by simply calling the Tel-Med number and requesting the tape they’d like to hear.  

“Call Tel-Med… for the health of it” article, Portland Physician, September/October 1982.
“Call Tel-Med… for the health of it," Portland Physician, September/October 1982 (page 23). Medical Society of Metropolitan Portland records [2021-001]. Full publication online via OHSU Digital Collections. The Tel-Med library offered hundreds of informative tapes for use by the public, each approximately 3-7 minutes in length. The service reportedly received nearly 6,000 calls per month in 1982.

List of tel-med tapes by topic
Tel-Med tapes list, Portland Physician Vol. 30, No. 3, 1975 (page 22). Medical Society of Metropolitan Portland records [2021-001]. Full publication online via OHSU Digital Collections. Tel-Med tapes were developed by an advisory committee consisting of Medical Society members, who would review requests from callers, government agencies, physicians, and professional associations and consider them for inclusion in the tape library. The most requested tapes tended to be ones around sexual health, with tape number 174 (masturbation) proving to be the most popular by far.
Photo of physicians on a stage with an audience. Poster in the back of the stage reads "1955 Public Health Forum. Multnomah County Medical Society. Oregon Journal"
Health forum photos, Bulletin Vol. 10, No. 3, 1955 (pages 10-12). Medical Society of Metropolitan Portland records [2021-001]. Full publication online via OHSU Digital Collections. Topics in the workshops and programs sponsored by the Society varied, but were generally informed by community needs; for example, an “in-service" training program was created for high school health teachers to help them become better qualified to instruct students in sexual health matters.

Vaccine and Diabetes Awareness Campaigns

MCMS bulletin cover depicts art for Diabetes Detection Wink testing drink, November 1964
Diabetes testing campaign cover, Bulletin Vol. 19, No. 10, 1964. Medical Society of Metropolitan Portland records [2021-001]. Full publication online via OHSU Digital Collections. One method of diabetes testing utilized by the Society involved offering patients a special “cola” drink (a “glucose-loading beverage”) to be consumed over the course of 10 minutes, followed by a blood draw approximately 2 hours later.

In the interest of medical advancement and community well-being, the Society organized several vaccination campaigns over the course of its existence, most notably for polio during the 1950s and 1960s. For example, the Tri-County Sabin Oral Poliomyelitis Vaccine Program, which ran from March to May 1962, saw over 1.2 million people receive the life-saving Polio Sabin vaccine; a statistical summary of the program showed that approximately 70% of all county residents under 35 had been immunized. At a cost of $1 per vaccine administrated, an income in excess of $90,000 was assessed and later used to purchase additional dosages of the vaccine.

The Society also helped to develop Multnomah County’s first large-scale, community-wide Diabetes Detection Program in 1962. Recognizing that almost half of diabetes cases present in the community had yet to be detected, the Society hoped that diabetes screening programs would help raise awareness of the disease and prevent serious complications later in life. These campaigns encouraged physicians to use free screening materials during routine examinations of those statistically most likely to have diabetes, especially during National Diabetes Week each November. During the first of such screenings sponsored by the Society in November 1963, nearly 300 cases of diabetes were detected; in the following year, an additional 426 cases were detected.

Article headline: Diabetes Testing Program Draws 3006 Portlanders
“Diabetes testing program draws 3,006 Portlanders," Bulletin Vol. 20, No. 12, 1965 (page 9). Medical Society of Metropolitan Portland records [2021-001]. Full publication online via OHSU Digital Collections. Just one year after the Society began its diabetes detection campaign, thousands of Portland residents sought testing during National Diabetes Week in mid-November, 1965.
Blurb "For the First Time: No Polio in County!" notes that for the first time on record, there were not polio cases recorded in Multnomah County in 1963.
“No polio in county!”, Bulletin Vol. 19, No. 1, 1964 (page 31). Medical Society of Metropolitan Portland records [2021-001]. Full publication online via OHSU Digital Collections. The Society’s insistent sponsorship of mass-scale polio immunizations, which saw hundreds of thousands vaccinated during the 1950s and 1960s, contributed to the eventual eradication of polio in the Portland metropolitan area.
Title: Bulletin Visits a Polio Clinic
"Bulletin Visits a Polio Clinic," Bulletin Vol. 11, No. 7, 1956 (pages 20-21). Medical Society of Metropolitan Portland records [2021-001]. Full publication online via OHSU Digital Collections. Polio immunizations were administered at little to no cost to patients; the Society’s polio vaccination program stipulated that “no person should be denied the vaccine regardless of ability to pay” at sponsored clinics or drives.
"S.O.S" Exit Polio! Article shows scenes from a mass polio vaccination event
Tri-county polio vaccine campaign photographs, Bulletin Vol. 17, No. 4, 1962 (page 21). Medical Society of Metropolitan Portland records [2021-001]. Full publication online via OHSU Digital Collections. Owing it success to the collaboration between Society members and other leaders in local healthcare provision, the first Tri-County Sabin oral polio vaccine campaign set the bar high for future vaccination campaigns.

Emergency Services

Cover of Portland Physician April 1977 titled "Emergency Medical Services in Portland." Story on page 24.
“Emergency Medical Services in Portland,” Portland Physician Vol. 34, No. 4, April 1977. Medical Society of Metropolitan Portland records [2021-001]. Full publication online via OHSU Digital Collections. Society publications featured articles discussing the many possibilities for the future of emergency services in the region.

In the 1960s and 1970s, the Committee on Emergency Care led the Society’s efforts to standardize Emergency Medical Technician (EMT) training, including offering their own EMT training program. Expanding their advocacy in the 1970s and 1980s, Society members called for the centralization of Emergency Medical Services in Portland – something cities of comparable size had already established.

Multnomah County Commissioners signed an Emergency Medical Services Ordinance in June of 1981, and 9-1-1 services began operation in November of that year. To support a centralized emergency program, a Medical Advisory Board was established to maintain accountability, determine new standards and protocols for prehospital care, and to offer their medical expertise to the program director. One position on the board was reserved for a member of the Society.

Black and white photograph of a large Emergency Medical Services computer
Emergency Medical Services computer, circa 1980s. Medical Society of Metropolitan Portland records [2021-001]. 9-1-1 services began in the Portland region in 1981, using computers such as this one.

Disaster Preparedness

The Scribe cover story: "Society to lead regional preparedness plan"
“Society to Lead Regional Preparedness Plan," Scribe Vol. 23, No. 17, September 2005 (page 1). Medical Society of Metropolitan Portland records [2021-001]. Full publication online via OHSU Digital Collections. In 2005, the Society announced its efforts to coordinate a regional, non-hospital, medical “surge plan.” This was to complement the work of the Health Preparedness Organization, which coordinated response in places like hospitals, and with public health officials and emergency responders.

The Society established a “non-hospital surge plan” for the region in 2005, in coordination with the Northwest Oregon Health Preparedness Organization. The plan coordinated patient care in places like community clinics and primary care offices in the event of a disaster. The Society sent a postcard to every doctor’s office in six counties, asking them to return the card to indicate their willingness to participate in the planning process. After reviewing research and suggested strategies, the Society mailed out a 27-question survey to doctor’s offices in order to receive input from a real-world, regional context. The Society also led disaster training for doctor’s offices in the region, mailing out information on office disaster response planning, and later, table-top exercise kits so that offices might test their response plan.

The Scribe cover story: "Preparedness test asks: Are you ready?"
“Preparedness test asks: Are you ready?" Scribe Vol. 26, No. 7, April 2008 (page 1). Medical Society of Metropolitan Portland records [2021-001]. Full publication online via OHSU Digital Collections. The Society distributed preparedness exercises to doctors’ offices in the region, asking physicians and their staff to use the lessons learned in the exercises to better plan for a regional disaster.

Telephone Exchange

In 1927, the Medical Society Telephone Service, Inc. (later, the Doctor’s Official Telephone Exchange) was established out of the belief that “a non-profit, cost-sharing telephone exchange operated for, and by, physicians could give lower priced, more effective service” than the alternative exchange operating in Portland at the time, which charged $10 per month. When the Society’s Exchange began operation, it cost subscribers only $3 per month. Between 1953 and 1963, the volume of calls to the Exchange doubled, but the subscription fee remained one of the lowest in the country.

Prior to the establishment of 9-1-1 services in the Portland area, the Doctor’s Official Telephone Exchange (and later, the Physicians’ Answering Service), provided one of the only opportunities for patients to reach a physician outside of office hours. The calls received at the Exchange ranged from medical emergencies requiring immediate response, to more mundane messages meant to be retrieved at the doctors’ convenience. Around the time that 9-1-1 services were introduced in Portland, the Physicians’ Answering Service served over 1,200 physician subscribers, and subscription fees also included the Society’s Radio Paging Service.

Color photograph of blue, old-fashioned candlestick style telephone
Candlestick telephone, circa 1930s-1940s. Medical Society of Metropolitan Portland records [2021-001]. This candlestick-style telephone was used in the early operation of the Doctors’ Official Telephone Exchange. The old Exchange number is written in red on the base.
"Faceless Voice, Faithful Worker" article features a retiring telephone exchange operator
“Faceless voice, faithful worker," Bulletin Vol. 20, No. 10, October 1965 (page 30). Medical Society of Metropolitan Portland records [2021-001]. Full publication online via OHSU Digital Collections. A retiring operator remembers her career, and the early days of the Telephone Exchange.
"Ears for Rent" advertisement for the Physicians Answering Service depicts operators at their switchboard
“Ears for Rent” ad, Portland Physician Vol. 38, No. 1, January 1983 (page 3). Medical Society of Metropolitan Portland records [2021-001]. Full publication online via OHSU Digital Collections. Advertisements for the Physician’s Answering Service, aimed at physicians, emphasize the responsible and dependable nature of the operators.
"Exchange Operators Can't Make Diagnosis" article reminds physicians to remind patients that operators cannot diagnose patients
“Exchange operators can’t make diagnosis," Bulletin Vol. 16, No. 11, November 1961 (page 35). Medical Society of Metropolitan Portland records [2021-001]. Full publication online via OHSU Digital Collections. This notice asks members to inform their patients on use and purpose of the Telephone Exchange.
“Physicians’ Answering Service” 50th anniversary article, 1977
“Physicians’ Answering Service” 50th anniversary article, Portland Physician Vol. 34, No. 4, April 1977 (page 5). Medical Society of Metropolitan Portland records [2021-001]. Full publication online via OHSU Digital Collections.
"Dependable, Responsible, Courteous" advertisement for the Physicians' Answering Service
“Dependable, responsible, courteous” ad, Portland Physician Vol. 37, No. 5, May 1982 (page 39). Medical Society of Metropolitan Portland records [2021-001]. Full publication online via OHSU Digital Collections.
"Doctors Official Telephone Exchange: CA 8-4175. A non-profit public service endorsed by MSMP."
“Doctors’ Official Telephone Exchange” ad, Bulletin Vol. 15, No. 9, September 1960 (page 25). Medical Society of Metropolitan Portland records [2021-001]. Full publication online via OHSU Digital Collections. In this early ad for the Telephone Exchange, the letters in the telephone number represent the switching system to which the number was connected. Use of these letters was gradually replaced by an all-numeric system in the 1960s.

"Physicians Answering Service: The show must go on" article about operators coming to work amid a snowstorm
“The show must go on…” Portland Physician Vol. 34, No. 3, March 1979 (page 21). Medical Society of Metropolitan Portland records [2021-001]. Full publication online via OHSU Digital Collections. During a Portland snowstorm and subsequent power outage in January 1979, operators braved the snow and ice to perform their duties -- some even on their day off, “in the wee hours of the morning” and “without thought to personal safety.” Through the chaos of exasperated callers and a flooded switchboard room, they prioritized the emergencies and “quickly determined what to do and where to call.” Note the samples of caller quotes in the text box on the right side of the page.
"The Responsible Ones" advertisement for the Physicians' Answering Service" featuring the Operator of the Month Barbara Turner
“The Responsible Ones” ad, Portland Physician Vol. 34, No. 3, March 1979 (page 4). Medical Society of Metropolitan Portland records [2021-001]. Full publication online via OHSU Digital Collections.

Increasing Equitable Access to Care

Clipping of "Society volunteers needed to help staff free clinics" article requesting physicians sign up for free clinic shifts.
“Society volunteers needed to staff free clinics," Portland Physician Vol. 27, No. 2, February 1972 (page 11). Medical Society of Metropolitan Portland records [2021-001]. Full publication online via OHSU Digital Collections. Society leadership was often reluctant to endorse alternative means of healthcare delivery. However, as physicians, they were also troubled by the many underserved people in the community. This call to membership shows their efforts to coordinate Society volunteerism in local free clinics.

Project Medi-share

In 1982, during a time of economic crisis and high unemployment, the Medical Society established Project Medi-share to temporarily provide care to people who had lost their jobs and their medical insurance. On the one-year anniversary of the Project, 630 physicians, 11 hospitals, and 34 pharmacies had provided medical care to 1,700 patients experiencing unemployment. The Multnomah County Board of Commissioners proclaimed July 31 “Project Medi-share Day.”

“Medi-share coordinators help 50 patients a day” article details the process of screening Project Medi-share applicants.
“Medi-share coordinators help 50 patients a day," Scribe Vol. I, No. 3, March 1983 (page 9). Medical Society of Metropolitan Portland records [2021-001]. Full publication online via OHSU Digital Collections. This article details the process of screening Project Medi-share applicants.
“Project Medi-share: Helping the Medically Poor”. Society President George Caspar, M.D., introduces Project Medi-share to the community at a press conference.
“Project Medi-share: Helping the Medically Poor." Portland Physician Vol. 37, No. 8, September/October 1982 (pages 7-8). Medical Society of Metropolitan Portland records [2021-001]. Full publication online via OHSU Digital Collections. Society President George Caspar, M.D., introduces Project Medi-share to the community at a press conference.
"Commissioners proclaim Medi-share Day" article notes the Multnomah County Commission declared July 31, 1983 as Medi-share Day.
“Commissioners proclaim Medi-share day," Scribe Vol. I, No. 8, August 1983 (page 1). Medical Society of Metropolitan
Portland records [2021-001]. Full publication online via OHSU Digital Collections. On the first anniversary of the beginning of the Project, the Multnomah County Board of Commissioners proclaimed July 31st “Project Medi-share Day,” recognizing the Society’s leadership during a difficult time.

Metropolitan Medical Foundation of Oregon

The Scribe cover story: MSMP's charitable wing has supported good works for 18 years"
“MSMP’s charitable wing has supported good works for 18 years," Scribe Vol. 28, No. 9, May 2010 (page 1). Medical Society of Metropolitan Portland records [2021-001]. Full publication online via OHSU Digital Collections. Society members also contributed funds to small, local community health initiatives.

Aiming to raise awareness and take action on medical issues in the region, the Medical Society organized the Metropolitan Medical Foundation of Oregon (MMFO) as a “non-profit community outreach affiliate” in 1991. Over the years, MMFO has awarded mini-grants to projects such as a health-screening fair for the uninsured, an evaluation of skateboard safety in Tualatin, smoking cessation kits for high schools, and educational programs targeting childhood immunization. When the Medical Society ceased operations in 2020, the MMFO announced it would continue its work in the community.

Read the exhibit curators' zine, M2FO: Building Awareness, Taking Action, to learn more about the Metropolitan Medical Foundation of Oregon and find additional resources about community health projects in the Portland metropolitan area.