Kathy Long Holland
Adjunct Faculty, Division of Management
MBA, concentrations in Finance and Marketing, University of Oregon.
MA, Anthropology, University of Nebraska AB, History and Art, University of Nebraska
Ms. Long Holland is a specialist in the development and the launching of new products. Her strengths lie in her unique understanding of marketplace needs and the timing and processes necessary to introduce the products and services to meet these specific needs. Ms. Long Holland has worked extensively with the product development process in both emerging and established companies: six years with Nike, Inc., and as the founder of LongSherpa, a consulting and design firm. Ms. Long Holland is also founder and partner of LongSherpa Nepal, an international trading and trekking company that she runs with husband, Tendu Mingma Sherpa.
In addition to the product marketing work, Ms. Long Holland takes these skills and applies them to economic development projects both in the public and the private sectors. This involves business retention and working with companies whose industry has changed and new products and markets need to be developed; long term economic industry studies to help target and develop businesses that maximize economic value of a commodity based resource and value added products; and the development of international markets and relationships for industries and companies that are seeking to expand into the global market. In addition, she does extensive qualitative research on new markets using social science research methodology. She co-founded ECO-D/OMBI, a corporation that provides business development and advisory services to innovative enterprises in the start-up and early stages of their development.
A few of her consulting clients include, Oregon Economic and Community Development, City of Beaverton, Columbia River Intertribal Fish Commission, Patagonia, Pacific University, Werkstatte, Rural Development Initiatives,Inc. ,the Software Association of Oregon, and over 100 early stage enterprises.
She has lectured at Stanford's Graduate School of Business, The School for Entrepreneurial Leadership at the University of California, Berkeley and is a Lecturer at the University of Oregon Graduate School of Business. In addition she participates in the Price-Babson College Fellows Program, the Corporate Design Foundation, Board of Advisors for Concordia College and Advisory Board for the Lundquist Center for Entrepreneurship.
Ms. Long Holland serves on numerous Boards of Directors, both for profit and non-profit. These include the Board of Trustees for the National College of Naturopathic Medicine; the Northwest Small Business Finance Corporation; The Food Alliance and Green TV, San Francisco.