Is Your Practice Internet Friendly? (PM)

Friday Afternoon, April 30, 2010 with Keith Rossein, DDS

                  
The internet is redefining how we practice dentistry and how we communicate with and market to patients. The internet can make a major difference in your practice and personal growth.  It has been reported that 80% of patients with internet access would like to communicate by e-mail with their health professionals. Learn how to take advantage of this communication's highway. Participants will learn the significance of customized communications to patients, insurance companies, dental labs and colleagues. They will also learn how to use the internet for continuing education and e-commerce.

This seminar will teach you practical applications for your practice. Web site design, development and its critical components will be discussed. Learn how to attract new patients and how to market to your existing patients. Learn how to promote your practice with an eNewsletter that is proactive. It can be sent to patients and potential patients. Every month your custom-designed, full-color eNewsletter can be sent with informative articles [written in concise and easy to understand language] and attractive images. It's powerful repetitive marketing.  

The eNewsletter software can track which patients are opening the publication and what they are reading. Then readers, with similar preferences, can be grouped together and targeted with a unique promotion.

Learn how patients can register, fill out HIPAA and medical/dental histories online before they arrive. You will receive legible printed forms that will enable the practice to validate a patient's insurance and red flag any medical problems. This will save time, reduce clerical errors and can put you on the path to a paperless practice.

Learning Objectives: Upon completion of this presentation, participants should be able to:
•  Learn how to communicate with patients using the Internet;
•  Understand the importance and function of a dental office web site;
•  Understand how an ASP [internet based practice management system] works.
•  Learn how to consult with colleagues about a patient over the Internet;
•  Learn how to utilize online forms to save time and errors;
•  Understand the value in using the Internet for e-commerce with dental supplies, textbooks, and dental publications.

Participants: Dentists, Assistants, Office Managers, Hygienists

When    :  Friday, April 30, 2010            
Time:  1:00 p.m. to 4:00 p.m.
Course    :  #DMPM043010                    
Credit:  3 hours
Early Tuition Fees:  Until 4/11 - $90 per dentist & $65 per staff        
Tuition    :  After 4/11 - $110 per  dentist & $85 per staff
Location:  OHSU School of Dentistry

Speaker:  Keith Rossein, DDS,  a consultant, author and lecturer has a unique combination of clinical, marketing and manufacturing dental experience. He is president of International Dental Consultants, a partner in WebDentalMarketing.com, the editor of Implant News & Views, is listed in the Seattle Study Clubs Speaker’s Bureau and has been a Speaker for the ADA Seminar Services.  Dr. Keith Rossein (516) 593-3806 or krossein@optonline.net