Homegrown Brands Do Their Part
OHSU Extra, Summer 2014
It should come as no surprise that the company co-founded by Phil Knight would become an active supporter of the Knight Cancer Challenge. In February, Nike employees launched the Nike Meet Cancer Supper Club, a simple fundraising drive that is uniting the global Nike community from Beaverton to Brazil.
Intel Corporation, which has long collaborated with OHSU on research and healthcare technology advances, has pledged to donate nearly $2 million worth of equipment, technology and personnel services.
At Hoffman Construction Company, president Wayne Drinkward challenged employee-shareholders to raise $250,000 for OHSU’s effort, to be matched by the company. Drinkward personally promised $500,000 to match employee giving. Collectively, the Hoffman team exceeded their target, donating a total of $1,446,328.
Inspired by Hoffman Construction’s successful effort, Willamette Dental Group will launch its own employee giving campaign in the fall. The campaign’s goal is to raise $250,000 in contributions from employees, matched by $250,000 from Willamette Dental Group and further matched by $500,000 from company founder Eugene Skourtes, D.M.D., and his wife Bonnie. The Skourtes are long-time supporters of the OHSU School of Dentistry.
The Standard has dedicated its annual employee giving campaign to the challenge and has pledged to match employee donations two to one.
The OneDown Campaign
Ad agency Wieden + Kennedy created the OneDown campaign to start a new kind of conversation about cancer with a national audience. The OHSU Foundation launched the campaign on May 7, 2014 with a new website and a series of online and print ads appearing in newspapers from The New York Times to The Oregonian. The new campaign has already inspired a 171 percent increase in online giving to cancer at OHSU and spurred countless new conversations about how to take down cancer. Donate at onwardohsu.org