Miracle Aisles

Miracle Aisles Logo

Miracle Aisles is a cause-marketing grocery campaign, and is celebrating 27 years of fundraising for OHSU Doernbecher Children's Hospital! From September 1 to October 15, bright Miracle Aisles shelf tags in grocery stores across Oregon and southwest Washington will identify participating products. Because of the generous, longstanding support of the grocery industry of Oregon and southwest Washington Miracle Aisles has raised more than $3 million. These funds have supported everything from helping kids with cancer, heart disease, cystic fibrosis, and organ transplants to hospital construction. The relationship between the grocery trade of Oregon, southwest Washington and Doernbecher has made it possible to provide the best care possible to the children of the region.

2014 Miracle Aisles Brochure

Thank you to all of the 2013 participating retailers and products!  Look for the Miracle Aisles store tags at participating retailers.

For more information on Miracle Aisles, please contact Hope Phillips at 503-552-0724, or phillhop@ohsu.edu.


A special thanks to our print sponsor, The Oregonian.

Toy Donation Group Photo

Thank you to Roth's Fresh Markets for their recent stuffed animal and gift card donation to the kids at Doernbecher! Over the past seven years, Roth's has donated $95,000 to the hospital in addition to the great toys. In the photo are Roth's Fresh Markets employees, Miracle Aisles board members and Doernbecher Foundation staff.