OHSU

Miracle Aisles

MA-Logo

Miracle Aisles is a cause-marketing grocery campaign that supports Doernbecher Children's Hospital. From September 1 to October 15, bright Miracle Aisles shelf tags in grocery stores across Oregon and Southwest Washington will identify participating products. When you purchase these items, you're benefiting the kids at Doernbecher!  Because of the generous, longstanding support of the grocery industry of Oregon and Southwest Washington Miracle Aisles has raised more than $2.3 million. This money has supported everything from helping kids with cancer, heart disease, cystic fibrosis, and organ transplants to hospital construction. The relationship between the grocery trade of Oregon, Southwest Washington and Doernbecher has made it possible to provide the best care possible to the children of the region.

2008 Participating Retailers

2008 Participating Products

Local grocery chains and Newman's Own support Miracle Aisles

Thanks to Paul Newman and Newman's Own Foundation

The Doernbecher Foundation would like to say a very special thank you to Paul Newman. For the past ten years Mr. Newman and Newman's Own have supported Doernbecher through a variety of programs. In 2007 Mr. Newman donated $132,000 to Doernbecher's Miracle Aisles program! Currently his donations to Doernbecher top $1 million. Thank you, Newman's Own Foundation!

Newman's Own logo

Doernbecher Foundation would also like to thank Haggen Food & Pharmacy's employees for enthusiastically selling Doernbecher "Dolly" pin-ups at all Oregon Haggen stores during June. Their hard work really paid off.  Last year, dedicated employees raised more than $13,000 for the kids at Doernbecher!

For more information on Miracle Aisles, please contact Ashley Schmidt at 503 412-6351, or schmidas@ohsu.edu.