CONGRATULATIONS -- IT'S A WRAP!
Congratulations! You've made it through the manual! We hope we've done a good job getting OUR messages across and have inspired you to think about your interactions with the media. As you now know, you have a valuable story that the media want to hear -- and in exchange, they'll give you a chance to spread the word on the value of research.
We've talked a lot about the value of repeating your messages to drive them home. Now we're going to put that in action with a list of the take-home points you've picked up in the preceding chapters. Keep these messages in mind, and your interactions with the media will be smoother, more productive, and maybe even fun!
- Know your messages. Identify them ahead and state them in clear, pithy language.
- Practice. Rehearse your messages until you can rattle them off in your sleep.
- Go on the offensive! Lead the interviewer to what you want to say.
- Put out energy! Smile, be expressive, punch your words.
- Sell it! This is important stuff -- make sure the listener knows that.
- Be concise. Say your piece, then let it rest.
You've got an important story to share. Share it well!
This manual is a work in progress and the MARC welcomes feedback and suggestions for improvement. Send comments to firstname.lastname@example.org.