Tell Your Story

Preface

Chapter 1: Introduction

Chapter 2: Understanding Media

Chapter 3: Messages

Chapter 4: The Interview

Chapter 5: Interviewing
On-Camera

Chapter 6: The Adversarial
Interview

Chapter 7: Public Presentations

Chapter 8: Online Media

Chapter 9: Taking Charge

Conclusion

Acknowledgements

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CONGRATULATIONS -- IT'S A WRAP!

Congratulations! You've made it through the manual! We hope we've done a good job getting OUR messages across and have inspired you to think about your interactions with the media. As you now know, you have a valuable story that the media want to hear -- and in exchange, they'll give you a chance to spread the word on the value of research.

We've talked a lot about the value of repeating your messages to drive them home. Now we're going to put that in action with a list of the take-home points you've picked up in the preceding chapters. Keep these messages in mind, and your interactions with the media will be smoother, more productive, and maybe even fun!

Summary

You've got an important story to share. Share it well!

Feedback

This manual is a work in progress and the MARC welcomes feedback and suggestions for improvement. Send comments to marcinfo@ohsu.edu.

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