Posts Tagged ‘advertising’

When cancer drug marketing sneaks into a soap opera plot

Polycythemia vera is an uncommon blood cancer that can be controlled with long-established treatments. So it seemed more than a little suspicious to Vinay Prasad, M.D., M.P.H., when the disease took center stage in an episode of “General Hospital” – the longest running daytime drama on American television. “I felt there had to be some backstory,” Prasad, an OHSU Knight Cancer Institute hematologist-oncologist told listeners of  the public radio program Think Out Loud. “What we found was … Read More

Increasing HPV vaccine coverage in rural Oregon

Increasing HPV vaccine coverage in rural Oregon

OHSU is one of 12 National Cancer Institute-designated centers to receive awards to increase HPV vaccine coverage, a safe and effective means to prevent cervical and other cancers caused by human papillomavirus.